For the first time in Europe, It Brands, a.k.a the most coolest pop-up of Brazil, lands in Paris during the summer sale organized with Flow Paris in partnership with Face to Face.


The most desirable Brazilian brands and designers will be there to meet the visitors, share their stories and all the beauty of their resolutely solar savoir-faire.


An art gallery with brazilian artists, artistic interventions, Brazilian snacks and caipirinhas (bien sûr!), workshops and a talk about the future of fashion (and other surprises!) complete the program. From 6-9th June - 10, rue Charlot, Paris 3.  

Brugine is a small town located in Italy, in the region of Veneto, known by its warm people and their truthful smile. This village has inspired the imaginary city of Bruna, Giuliana and Nina: Brugini. As all that is beautiful is a source of happiness, the three founders create unique pieces of art for those who want to decorate their lives with stories, memories, beauty and good taste. In each room you will find part of each of them.

Nature-à- Porter: "On my walks through São Paulo’s parks and tree-lined streets, I became aware of nature’s intense beauty. How come that so much beauty is wasted in such a cosmopolitan city? Leaves, branches, fragments, beetles, butterflies and a huge range of other small elements of nature remain mostly unnoticed by people. I began to think how we could transform those forgotten fragments into something beautiful and interesting... In April 2017, I started developing ways to value and highlight that discarded part of nature and my Nature-à- Porter bags were born! It's a way of carrying true nature in your hands!", Sylvie Quartara, founder of Sy&Vie.

Soul Made: totally inspired by Paraty’s nature in Rio de Janeiro, Brazil, Santapele was first introduced to bring modern sophistication and the essence of the Brazilian soul to the Emiliano Hotel’s guests, providing them with an authentic amenities kit. Due to a high demand and a desire to extend the Emiliano experience to client’s home, Santapele expanded its line. “We work to attend to a contemporary woman’s daily care routine. Intelligence, respect to all around her and self-care is what the 20 or 50 year-old Santapele woman has in common”, resumes Carolina Filgueiras, Santapele's CEO. The brand promotes natural beauty, not only physically, but celebrating differences and what defines beauty from within.

Family affair: it was during a trip to Greece that artist Vivian de Campos had the ideia to use panama hats as a support for her traces, always inspired by nature. She asked daughter in law Valentina Vivo to get on board and Pirei no Chapéu was born! Hand painted with leaves, feathers, butterflies, birds and the coral snake, each hat is one of a kind and made the authentic panama way, from toquilla straw in Ecuador - which is their true origin!

With an enviable CV (she majored in Literature and Fashion, specializing in techniques such as silk painting and traditional and digital stamping at Central Saint Martins and Chelsea College of Arts, and has an Arts degree from Sotheby's Institute), Carolina Fontana spent eight years in the UK accumulating experiences as a trend hunter in GDR Creative Intelligence, Burberry Prorsum’s textile and printing department, and developing prints for designer Emilia Wickstead. Back in Brazil, she launched Estúdio Íris in 2018, whose focus is a design that provides aesthetic, functional and structural qualities for many types of products, both fashion and interior design, architecture and product packaging. 

The feminine universe is always my starting point. From this I create shoes for five distinct women: classic, sexy, romantic, casual and modern", explains Bruna Botti, who founded Botti Sao Paulo in 2013, after collaborating with big retailers. Graduated in Fashion Design from the renowned Santa Marcelina (Sao Paulo, Brazil) and having studied at the FIT (New York), Bruna found her own personal creative process, that focuses on a fully Brazilian workforce, and on the mix of materials and textures that make her creations stand out and come to live at each step.

Bitti Colares unique necklaces that will bring you a perfect balance of sophistication and colour. Très chic!

Born in London and settled in Brazil, Sophia Hegg began her career as a designer at Daslu, one of the most important boutiques in the country. In 2014, inspired and driven by femininity and women with personality, Sophia started her own brand whose focus is in impeccable tailoring and versatile pieces, perfect for the stylish and    trendy clients. The brand’s essence is purely Brazilian, absorbing the cultural diversity, colors and naturally rich resources the country has to offer, translated in the variety of textures and artisanal details that make her    designs so unique, such as the traditional lace made by artisans in the northeastern region of the country. The production in small runs ensures that very piece receives personal attention, and the care to the fit makes sure that they flatter every type of    women (from US 0 to 14)

Looking at the world as a source of inspiration is Manuela Rodrigues’s leitmotiv. The founder of Cabana Crafts aims to to rescue the essence in the uncomplicated and the elegance of the natural elements, creating authentic and carefully developed products. 

When her second daughter was born in 2015, Paula Zaragueta decides to take a sabbatical year. That's when she started to develop a kid’s fashion brand, which would become @tullejour. In 2016, the first pieces are launched and, two years after, a teenager collection follows which, for her big surprise, available, end up pleasing both young girls and their moms! Chance would have it, Paula decides to listen to her clients and to inclued ready-to-wear collections for women, marked by romanticism, lightness and comfort in feminine fabrics such as tulle, lace and crochet, which delight the girls of all ages - kids, teens and adults!

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@co-criated by a multifuncional team with love