NEWS
WHO WE ARE

MADALENA NADER
Founder
After working for more than 15 years leading Product Development, Marketing and Research for Sodexo, Sanofi Aventis, Edenred and Pepsi-Cola, a pause and a happy restart, putting my knowledge and experience to create new ways of doing business.

MONICA SWEET
Founder
Living in Paris for more than 11 years starting with mba studies at HEC, then working for Fashion in Milano, that added to my experience in Branding and Strategy gained in Brazil at Consultancy companies and major advertising agencies. I believe on the power of sweet words and a honest smile.

VITORIA MOURA GUIMARÃES
Editor and PR
Graduated in journalism with masters in Fashion by reputable universities in Brazil, PUC-SP and Santa Marcelina respectively, moved to Paris because of love and end up falling in love for Paris. Correspondent for Vogue Brazil for 8 years, also collaborate for other medias in France and Brazil such as Elle France and Folha de São Paulo.

EMILIA BRANDÃO
Photographer
Emilia Brandão is a Brazilian photographer, based in Paris since 2016. Her love for France started when she was young, together with black/white film photography and cinema. Age 18 she bought an old Hasselblad camera from the 50’s and started taking pictures she developed and enlarged in her own black and white lab at home.

MELINA
JATENE
Fashion Designer
Fashion has always been her passion. After graduating in Fashion at St Marcelina, and working for more than 10 years as the lead designer of brands like Le Lis Blanc, Rosa Chá and Tufi Duek in her home country Brazil, it was time for new endeavors.
In Paris since 2015, Melina holds a masters degree from Istituto Marangoni Paris, works in the French prêt-à-porter market and provides consulting services for some Brazilian fashion brands.
EVENTS
- Horário a ser determinadoChez VarenneDu 14 au 15 Juin Chez Varenne: 36, rue de Varenne, Paris 7
- Thu, Jun 0610 rue CharlotBossa Nova Mood Pop Up Gallery First time in Europe
BRAZILIAN POP UP IN PARIS
Fashion Art Gallery
IT BRANDS BRAZIL ARRIVES IN PARIS
For the first time in Paris, the most famous Brazilian Pop Up arrives in Paris with 15 amazing brands.
Together with Face to Face Paris, the event promises to be the place to be in Paris from the 6th to the 9th of June 2019.
CHEZ VARENNE
Carmen Maia offers her astonishing Parisian apartment at the heart of 7eme arrondissement, for a "vente privée" to raise funds.
IT BRANDS GOES TO GENEVE
A selected curatorship Taylor made specially for one of the most prestigious Boutiques in Geneve.